Vix Protection
Brand Identity & Cinematic Content Strategy
Vix Protection crafts cut-resistant gear that delivers unmatched protection and mobility for those who demand the best, especially in the high-stakes ski world. We helped them rise to the top as the world’s leading ski protection brand.Our bold brand identity and cinematic content strategy captured their fearless spirit, elevating their presence through striking visuals and targeted social media.
Client
Vix Protection
Released
Timeframe
Ongoing partnership
Project Type
Web Development, Brand Identity & Cinematic Content
Technology
Web Development UI/UX Design Production Photography POS Integration Social Media Management Cinematic Video Production Brand Identity
Vix Protection
Overview
Partnering with Doomsday Studios, Vix elevated their brand through bold identity design and cinematic content. Our strategy brought their fearless spirit to life, positioning them as the number one ski protection gear brand worldwide with powerful visuals and engaging social media.
Vix Protection is a game-changer in personal safety, engineering cut-resistant gear that balances uncompromising protection with full mobility. Built for athletes and adventurers who refuse to settle, Vix has become a trusted name in the demanding world of ski safety.
Vix Protection
The Challenge
Vix Protection operates in an ultra-niche, premium market where their gear is expensive and most skiers buy it only once. Building brand awareness without paid ads was a huge uphill battle. Reaching the right audience organically, creating ongoing engagement, and converting passion into sales demanded a fresh, relentless approach.
Another major hurdle was managing the intense peak season demand while maintaining a constant flow of fresh content and real-time support. Vix needed a creative partner that could move fast, stay available, and deliver consistent quality under pressure.
Vix Protection
The Solution
We created a strategic content system built around a detailed calendar and high-impact content designed to last 5 to 6 months of continuous uploads. The founder’s commitment, traveling from the US to Pakistan for authentic shoots, fueled this approach and helped us build a passionate community organically, reaching hundreds of thousands of impressions and generating half a million dollars in six months.
Web Development UI/UX Design Production Photography POS Integration Social Media Management Cinematic Video Production Brand Identity
Doomsday Studios provided around-the-clock tech support and agile content production during peak periods, ensuring the brand stayed responsive and relevant. Our systematic approach kept momentum alive without missing a beat.
Vix Protection
Performance Results
Our organic content strategy generated millions of impressions, building genuine engagement without a single dollar spent on ads. This approach connected Vix with a highly targeted audience and created lasting brand loyalty.
Increase in sales within 6 months
Growth in organic impressions without ad spend
Within six months, Vix Protection achieved half a million dollars in sales and secured its position as the number one ski protection gear brand worldwide. The ongoing support and agile content delivery ensured sustained growth through peak seasons and beyond.
Vix Protection
Final thoughts
By implementing a strategic organic content system and providing hands-on creative execution, Doomsday Studios helped Vix Protection expand its market presence and sales, establishing itself as the leading brand in ski safety. Their growth was driven by authentic engagement and high-quality content rather than paid advertising, setting a strong industry benchmark.
Vix Protection
